New Bike and E-Bike Share Program Set to Ease Traffic Congestion in Worcester

Worcester City Council in England is working with UK micro mobility provider Beryl to launch a bike and e-bike share program with the goal of boosting access to sustainable transport and helping to reduce traffic congestion. 

The program will include 175 e-bikes and 50 pedal bikes, which will be available for hire and docking from a network of 53 Beryl Bays throughout the city. A Beryl bike or e-bike can be hired through the Beryl app, available for free download on the App Store for iOS, and the Google Play Store for Android users.

 “We’re extremely delighted to be launching our bikes and e-bikes in Worcester, a city with a clear and exciting vision to promote sustainable travel,” said Beryl CEO and co-founder Phil Ellis. “We have a proven track record of working in partnership with major cities and in consultation with communities and key stakeholders to deliver successful schemes that play a crucial role in integrated urban transport systems. We hope that, from the launch today, the scheme will encourage as many people as possible to adopt more sustainable long-term transport habits.”

The project is part of a £4.5m investment in active travel under the Worcester Town Investment Plan, which is grant-funded by the Government’s Towns Fund.

 Worcester City Council’s corporate director for finance and resource, Shane Flynn said: “We are delighted to be supporting this scheme which is being funded through the Government’s Town Investment Plan. “The Beryl bike and e-bike share scheme will provide a convenient and environmentally friendly way of traveling around the city, fulfilling the council’s commitment to active travel whilst helping to reduce traffic and improve air quality.”